The exhibition “SKU” delves into the concept of “stock keeping unit,” a term commonly used by vendors to track inventory. This show explores the intricate relationship between the visual language of Schaeffer’s painting practice and his graphic design work within a commercial context. Drawing on his extensive industry experience, this body of work examines the intersections between commercialism and art, and its impact on the way art is perceived.
Through traditional media, digital formats, and environmental installations, “SKU” offers a thought-provoking exploration of the boundaries between art as an accessible medium and art as a product. Schaeffer’s work challenges the viewer to consider how commercial influences shape the experience of art, presenting a dynamic interplay between artistic expression and market-driven aesthetics.