THE CONCEPTUAL BACKGROUND
Arts South Dakota is a catalyst for creative and artistic expression in communities and schools throughout South Dakota. ASD (Arts South Dakota) encourages and supports the development of all artistic talent in South Dakota and understands the value it brings to the quality of life along with the economic, social and educational growth it brings to the communities.
ASD was built on supporting and promoting Education, Service and Advocacy within the arts throughout the state. The three areas of focus, all being equal and supporting each other, were key in the conceptual development of the Arts South Dakota logo. The triangle, a three-sided polygon, was chosen to communicate the mission and vision of ASD.
The triangle, with three equal sides working together to support each other, represents the foundation of ASD.
Keeping with the strength of three, the main logo includes three triangles, varied in size and color. Each representing the areas of focus and combined graphically to represent the geography of South Dakota.
The interlocking triangles show the power of three but each can also stand alone to show their uniqueness and independence.
The colors communicate strength with an earthly feel reflecting the Native American culture and project a pleasing harmony among all.
A big THANK YOU to Media One | Advertising and Marketing Agency in Sioux Falls.