Last year, we developed the TAP (Tourism Advertising Promotion) Grant program to assist the South Dakota tourism industry with additional marketing dollars for new or ongoing events like local festivals, concerts, rodeos, powwows, or special anniversaries. The program focuses on providing supplemental funding to events in smaller towns, cities, and rural areas of the state. However, events which take place anywhere in South Dakota are encouraged to apply.
We are pleased to announce Round 2 of the TAP Grant program. The FY25 application window will open Tuesday, April 2, and remain open through Tuesday, April 30. The application is an online form available at SDVisit.com/TAP. FY25 grant recipients will be notified mid-May, with funds being distributed July 1-30.
Please take the time to learn more at SDVisit.com/TAP. You can find out whether or not your entity may qualify and what you need to have ready for your application.
If you have questions about the program, please contact Jacey Ellsworth at Jacey.Ellsworth@TravelSouthDa
