By Jim Speirs, Executive Director, Arts South Dakota
Most South Dakotans are aware of the cultural destinations our state offers. We encourage friends and visiting relatives to check out our monumental sculptures from border to border, show our pride in the South Dakota Art Museum and other fine arts emporia and enthusiastically fill our summer with music, ethnic festivals and arts in the park events.
But for those who haven’t got the word about our cultural attractions, the South Dakota Tourism Department has turned the spotlight on the arts for this year’s marketing program. From exciting new video productions to innovative advertising to the popular State of Create passport, South Dakota Tourism is showing their pride in our state’s artistic destinations.
The free, mobile-exclusive digital South Dakota State of Create Passport guides visitors to discoveries they’ve always wanted to see or never knew existed. With this pass, travelers can include creative culture stops across the state to earn discounts, prizes and more. No app is required, and the range of attractions is limited only by your imagination. Check out TravelSouthDakota.com for details on your passport to arts adventures!
South Dakota’s scenic wonders star in a series of short films on the tourism website by musician and photographer Wes Eisenhauer, whose inspirational perspectives encourage visitors to see those sights for themselves. Eisenhauer’s films are part of a visual panoply of scenes and events at TravelSouthDakota.com that reflect the color and uniqueness of our state’s cultural attractions throughout the year.
The marketing materials from SD Tourism this year also highlight the arts. With headlines like “Cultivate your creative side,” the campaign focuses on sculpture, music, visual art displays and our ethnic heritage in colorful display advertising.
More than ever, local, national and international travelers are being encouraged to seek out South Dakota’s creative destinations as part of their summertime fun. Please visit www.ArtsSouthDakota.org for more about places to go and things to experience!